E-commerce Analytics

Background

Amazon sellers lacked a unified platform to track advertising spend, monitor campaign performance, and gain actionable insights across their product listings. Existing tools were fragmented and didn't provide the real-time analytics needed for data-driven decisions.

Goal

Build a comprehensive e-commerce analytics platform that aggregates seller data, provides real-time dashboards for campaign management, and delivers automated reporting to help sellers optimize their advertising ROI.

What I built

• Built a React frontend with interactive charts and data visualizations for campaign performance metrics and sales analytics
• Developed a Node.js backend with AWS Lambda functions to process and aggregate seller data from multiple sources in real time
• Implemented automated reporting pipelines that generate daily and weekly performance summaries with actionable recommendations
• Designed a responsive dashboard interface that allows sellers to drill down from high-level metrics to individual campaign details

Outcome

Delivered a fully functional analytics platform that gave Amazon sellers clear visibility into their advertising performance. The automated reporting reduced the time sellers spent on manual analysis, enabling them to make faster, data-driven decisions about their ad spend.