Resume

Self-Employed

• Own and operate a software development business delivering applications and ongoing solutions for clients across multiple industries.
• Collaborate directly with clients to identify operational problems, define requirements, and develop software around their business workflows.
• Build sales-tracking systems, process-management applications, analytics dashboards, and automation tools.
• Develop configurable forms, approval workflows, and role-based dashboards that accommodate different organizational requirements within shared applications.
• Create custom interfaces with attention to visual consistency, navigation, alerts, and notifications; refine functionality through regular stakeholder feedback.
• Develop backend logic, APIs, and integrations, with a focus on application performance and practical business needs.

Project-Based Roles

• Worked with multiple ad agencies to extract, normalize, and integrate campaign performance and conversion data.
• Built Python scripts for data extraction, API calls, and CSV processing.
• Developed dynamic offer pages and used A/B testing to refine user journeys.

Mishmish Playschool · Tel Aviv

• Founded and operated an English-language kindergarten, managing operations, staffing, and curriculum.
• Built relationships with parents and community stakeholders and responded to their evolving needs.
• Managed day-to-day service delivery and coordinated staff responsibilities.

Configurable HR & Approval Platform

Oracle APEX, JavaScript, SQL, PL/SQL

• Developed an HR position-management application supporting requests, organizational variations, and approval workflows.
• Proposed and built an administrative dashboard enabling authorized administrators to create and edit forms and configure approval sequences.
• Created a custom interface and demonstrated working functionality in weekly stakeholder meetings, incorporating feedback throughout development.

Sales Tracking Platform

TypeScript, AWS, DynamoDB

• Delivered a web-based sales tracker for a food-processing company, taking the project from concept to production in under two weeks.
• Built granular reporting and a real-time dashboard to help the sales team track performance.

E-commerce Analytics Platform

TypeScript, AWS, React

• Built an analytics platform for Amazon sellers to monitor advertising spend, sales performance, and return on investment.
• Developed campaign dashboards and automated reporting to support business decisions.

Runpath - Process & Project Management

TypeScript, AWS, React

• Built a platform for software development teams to create, assign, and track work.
• Implemented role-based permissions and workflows connecting administrators, UX writers, and developers.